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Credit Card charge backs are the bane of any retail existence. On the Internet they can be a costly risk. Most Credit Card processing companies give discounts if you acquire the zip code of the user's residence listed on the card account as a means of verifying that the user is in fact the owner of the care. Pay By Touch Inc. is going a step further, creating a system called True Me, which uses the purchaser's finger print to verify ID.

While biometrics is certainly not new (many safes now use biometrics to open the safe, and some computers come with biometrics as a means of ID security), the first Web site to adopt the product is Salesforce.com, a provider of customer-management systems that has half a million users. Siegal says more sites are in the pipeline, including an application involving remote deposit capture, the process by which paper checks are truncated into electronic image files for processing. At the same time, Pay By Touch has certified fingerprint sensors already built in to the X60 and the T60 laptops made by Lenovo Group Ltd. For users with machines that lack integrated sensors, Pay By Touch has arranged with UPEK to produce USB-enabled external devices from the article on Digital Transactions...

"Biometric systems are facing some heavy resistance by the public users in Point of Sale areas. While the technology seems readily accepted for use with computer security, and safe locks, when the bridge to using this technology extends to the point of accessing money or payment areas, many customer balk. Still, it will be interesting to see how this system works with the Internet Point of Sale systems."

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