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Get Some Background from our
Information Archive: At
Point of Sale Supply, we
currently don't sell software, or hardware setups, but after working in
the business as long as we have, you pick some information up.
So we have put together some articles on the POS industry, and will be
adding more soon.
More Useful Articles
How to Get the Most
from Your POS Software and Double Your Profits
- By Jeff Haefner
If you have retail POS software, you've probably
invested significant time and money into the system...
So you better make DARN sure that you're getting a return on your
investment!!
How can you better utilize this powerful software tool and make more
money?
It's really simple, but first we need to lay some ground work and show
how you truly can double your profits!!
When you think about it, there are only three ways to make more
money:
- Reduce your expenses.
- Increase your gross profit margins.
- Increase your sales.
And here lies your hidden secret to making
more money and doubling your profits.
If you just reduce expenses by 1%, increase profit margins by 1%, and
increase sales by 1%, then you just might have doubled your profits.
When you break things down like this and implement some of the tips I
have for you, this is EASILY doable.
Let's take a 1 million dollar a year business with a 40% gross profit
margin as an example. If you improve each of those areas by 1%, you just
put somewhere in the neighborhood of $18,000 in your pocket!
Not bad. And this is VERY conservative.
With some of the tips I'm about to show, you could easily improve by
much more than 1%.
But this is a nice conservative approach that is doable. You can make
just a 1% improvement in each area, can't you?
Let's get to it...
First, we'll start with an easy way for you to increase profit
margins:
Step 1 - Determine your Gross Profit Margin goal.
You'll want a goal for your entire business and probably each department
too.
Perhaps your overall goal is 45%.
I can't tell you what your gross profit margin should be because it's
different for each type of business.
I suggest that you start by taking an educated guess on your own.
But since it's very important, you should eventually solicit help from
retail consultants like Bob and Susan Negen from www.whizbangtraining.com.
Or visit this website to help you come up with a good number:
http://www.retailowner.com/56RetailSegments/tabid/69/Default.aspx
But don't stop and wait to figure out your "perfect" goal. You
should still take a guess and implement this tactic right away because
it will make you money immediately.
Most specialty retailers settle for profit margins that are too low. But
that's not for me to say because each situation is different.
Onward.
Step 2 - Open your POS software and look at your gross profit margins
at the end of EVERY day!
At the end of every single day, you need to look at your gross
profit margins report.
You will also want to look at your profit margins for each department.
Did you hit your goal?
Step 3 - If you did NOT hit your goal, then fix it!
If your goal is 45%, but you were only at 38% today, what's the problem?
You're losing money!! So figure out the problem immediately...
- Do you have pricing errors that are lowering
your margins? Find the errors and fix them right away!
- Do you have employees giving out too many
discounts? Fix it!
- Do you need to rethink your pricing
structure for a certain category? Fix it!
You need to make sure your profit margins are on
track every day, and when they're not, fix them.
How do you find the problems?
With a little research, you can figure out what's wrong. You can start
by drilling down into each "category" to figure out which area
has a low profit margin. Then you can drill even deeper into certain
invoices and products.
Your POS software should make it easier to do the research and find the
problem. Your software should give you profit margin reports by
Department, Category, Sales Person, Invoice, or Product Number. This
will help you pinpoint the problems and track things down.
Is it really worth it?
It might sound like a pain in the butt to check this every day. But
that's what you have to do. That's what the successful retailers do to
keep their profits high.
If you're not checking this every day, then you are NOT managing your
business. Your business is managing YOU!
Just by looking at your margin reports every day, you could literally
raise your profit margins by 3 or 4 percent. How much more money would
you have if your profit margin was 4 percent higher at the end of the
year?
That's why this is so important. And this is why almost all successful
and profitable businesses do this.
Make this a habit and part of your documented end of day closing tasks.
You'll sleep better at night knowing that you will be profitable
tomorrow because you fixed the problems from today.
In the next issue I'll show you some easy ways to reduce expenses and
increase sales.
To Your Success!
Jeff Haefner
6 Tips to Speed Up
Check Outs at the
Point of Sale
Here are 6 tips that will help you speed up check
outs and keep your customers happy!
Tip #1 - Use "Good" Bar Code Scanners
Bar code scanners allow you to check items MUCH faster and more accurately
at the point of sale than if you type the SKU number on a keyboard.
In addition, bar code scanners can reduce pricing and inventory errors.
The typical error rate for human data entry is 1 error per 300 characters.
Barcode scanners can be as good as 1 error in 36 trillion characters.
If you want to scan items REALLY fast, then you might want to consider an
"omni-directional" scanner. These scanners allow you to check
items very fast because it doesn't matter how the bar code is positioned.
The rest of the scanners require the bar code be turned in a specific
direction because they only emit a single line. Just think about your last
visit to the grocery store. Can you imagine how slow it would be if the
cashier has to make sure every bar code was turned a specific direction?
Tip #2 - Use New Technology to Speed Up Your Credit Card Authorizations
With credit card processing that's integrated with your point of sale
software and a broadband Internet connection, you can process credit cards
in as little as two seconds!
If you're credit card authorization process is slow, you might want to
consider an upgrade.
Tip #3 - Consider Touch Screens
Touch screens allow the mouse cursor to be controlled by touching the
screen with your finger instead. Touch is one of the simplest, most
instinctive human actions - making it very simple and fast for the user to
interact with the computer. In some instances touch screens allow you to
completely eliminate the mouse and keyboard - which saves space and
simplifies training. That's why touch screens are extremely popular in
restaurants and bars.
Tip #4 - Consider a Mouseless POS and Set up Hot Keys
Using the mouse will invariably make your point of sale slower. It's much
faster to use the keyboard or a touch screen monitor to complete
transactions and ring sales.
That's why I suggest considering a POS system that utilizes hot keys. This
means you can use the keyboard rather than the mouse to do most things.
This will speed up the time your register operator takes to complete
transactions.
Tip #5 - Use "Easy to Load" Receipt Printers
I recommend purchasing a receipt printer that allows you to quickly and
easily change paper rolls. Nothing is more frustrating than struggling to
replace a paper roll while your customers are waiting. Most of the new
thermal printers are pretty easy to use but you should double check before
you buy.
I also recommend a name brand, reliable printer with a good warranty. Your
printer will get abused all day long and you want it to last a few years.
Tip #6 - Choose Reliable Hardware and Software
If your scanner, printer, software or any part of your computer system
breaks down, then your customers and employees will get VERY frustrated
because they have to wait. Yet... it's amazing how many retailers choose
the cheapest keyboards, printers, scanners, computers and software that
they can find.
Needless to say, I highly recommend quality hardware and software at the
point of sale.
But how do you know you're getting quality hardware and software? That's
where The POS Software Buyers Guide can help you...
If you want help finding reliable point of sale hardware and software
(that doesn't break the bank), then check out The POS Software Buyers
Guide -- It includes everything you need to quickly find the
"perfect" POS system for your business. To learn more about the
buyers guide, go to: http://www.possoftwareguide.com
OR... If you don't have time or want to do the evaluation work yourself
(or you need some expert assistance) then drop me an email and I can send
you information about our unique software selection and consulting
services: http://www.possoftwareguide.com/contact-us.html
To your success.
Jeff Haefner
Top 5 Future POS
Software Technologies"
- By Jeff
Haefner
With technology changing
the face of retail everyday, its fun to explore what future POS software
will look like for retailers of all types.
Just imagine...
You enter the store and a biometric scanner will scan your eyes in order
to display digital signs and promotions based on your gender, past
purchases, age and more.
Then when you select your purchase, a biometric scanner will scan your
eyes or take your fingerprint to automatically charge your credit card.
You may even walk out of the store without actually scanning your
purchases because all the products you've selected have RFID tags, so the
retailer's inventory is deducted and tracked by those tags. Once you get
home and fire up your email, you'll discover an email message thanking you
for your purchase.
It all sounds very futuristic, but these possibilities aren't that far
off!
In fact, many of these technologies are already available and can help you
get ahead of your competition!
We can see into the future just be looking at the technologies being used
by very large tier one and two retailers. The technologies employed by the
big players like Wal-Mart and Target slowly trickle down into POS systems
designed for tier three, four and five retailers. Eventually, the
technology becomes more cost effective and can be made available for
smaller retailers. This article will delve into some of the new and future
POS developments to give you an understanding as to what might be coming
your way!
Top 5 New and Future POS Software Technologies:
1) Biometrics
This technology is already being used in a few select retailers for
logging into POS software and for customer's using self checkouts.
Biometrics refers to a method of identification by measuring unique human
characteristics as a way to confirm identity.
In retail, biometrics is used when a cashier presses his or her finger on
the finger print scanner, which automatically logs them into the POS
system based on their fingerprint. This future POS technology reduces
theft as others are not able to use a particular cash register until
they've scanned their fingerprint. Errors are also tracked to the specific
cashier so that training needs can be identified.
Real Life Examples
On the consumer end, biometrics is used in conjunction with self
checkouts. For example, a consumer would scan their fingerprint and their
purchase would then automatically be charged to their store account or
credit card on file. In fact, this method is already being employed in the
UK, where a supermarket in Oxford gives its customers the option of
conveniently and securely paying for groceries using a finger scan linked
to their financial accounts.
According to Bill Laird, chief operating officer of the store using this
future POS technology, customers are embracing the new system because it
helps them get through the checkout faster without having to hunt for
cards, checks, wallets or purses.
Another company successfully utilizing biometric technology is Florists
Transworld Delivery (FTD), which is experiencing reduced errors with a
biometric time and attendance system.
Finger scan technology has eliminated the need for time clocks, employee
cards or pin numbers. The new system has eliminated the possibility of
falsification since the employee's fingerprint needs to be there to clock
in or out and nobody else can do it for them. The company reported that
once they installed the new system, their error rates declined
substantially.
2) RFID
RFID stands for Radio Frequency Identification, which is the future POS
technology that uses devices attached to objects that transmit data to an
RFID receiver. An alternative to bar coding, RFID's advantages include
high data capacity, read/write capability and no line of sight
requirements.
Another advantage of RFID tags is that they can be embedded within
packages. Depending on the type of tag and application, they can also be
read at a varying range of distances.
RFID is already used in many applications from livestock tracking to
library book maintenance. For future POS applications, RFID tags are
envisioned as the replacement for UPC barcodes since they have a number of
important advantages over the older barcode technology.
In the meantime, many larger retailers are using the technology at the
pallet level to identify goods on the pallet, expiration dates and other
important information. Once the product reaches the retail shelf, in most
instances it is still being tracked by UPC.
Others predict that RFIDs will be used for POS store checkouts to replace
the cashier with an automated system that needs no barcode scanning. This
future POS development will not be possible on a widespread basis without
a substantial reduction in the cost of current tags and changes in
conventional POS systems.
3) Self Checkouts
This future POS idea is already used in many different retailers. The self
scanning checkout essentially has the customer doing the work of the
conventional cashier. Customer's scan their own items, swipe their own
credit cards and bag their items, usually under the watchful eye of a
store employee.
The shopper begins the checkout process by touching the computer's welcome
screen or by beginning to scan the items. Once the checkout is initiated
by the shopper, the computer's 'voice' provides the shopper with detailed
instructions as to how to scan their items and where to place them once
they've been scanned. Sophisticated self checkouts do not enable people to
put additional items into the bag as the computer knows how much the bag
should weigh based on the items being scanned. If you tried to fool the
system by scanning a cheap item like a package of gum and then try to put
in a steak, the system would tell you to remove the item and scan again!
If the store uses security tags, the system can also deactivate the tags
during the scanning process. Most self scanning systems are set up to
accept credit cards, debit cards and cash.
4) Digital Signage
You've probably already noticed loads of retailers and other services
using digital signage to attract attention, convey a promotion, or
advertise a particular brand. This future POS technology is already is
being adopted by retailers of all sizes and types. Digital signage is a
great promotional tool as it allows the retailer to easily change signs to
identify a current promotion or a discount on an item that needs clearing
out. The digital signage can be programmed based on the time of the year
and allows the retailer complete flexibility in what message they would
like to convey.
Digital signage is even being used at POS (where you swipe your credit
card). It's also used at the shelf edge to reach consumers as they are
evaluating their product decisions. This future POS technology can inform
consumers about products and affect their shopping patterns in real time
while they are shopping in the store.
Digital signage isn't only being used to entice customers to buy while in
store. This future POS technology is even being used as a tool to help
inform, communicate and train retail staff on the latest products,
upcoming promotions and some retailers are even using it to help employees
hone their selling skills.
While digital signage can be expensive, some smaller retailers are getting
beyond the initial expense by having supplier sponsored messages that
ultimately drives sales for both the supplier and retailer. With many uses
and as a tool to drive sales, digital signage is an excellent technology
opportunity to explore.
5) Advanced CRM
Customer relationship marketing is so important to keep those customers
you have happy and to keep them coming back. It's widely known that it is
five times more costly to sell to a new customer than to capture the sale
of an existing one. Using the CRM tools that are widely becoming available
on many POS systems, can help you keep in touch with your very important
customers.
CRM is going beyond the typical 'thanks for coming in the store - we
appreciate it' slant. With advanced CRM your POS could include a
predefined email autoreponder. For example, when someone comes into your
store and purchases a particular product, the system would automatically
send them an email thank you on day one. Then on day seven, that same
customer would get an email asking how the product is working and would
offer helpful suggestions as to other products that would compliment it.
This is just one of many, many ways that CRM technologies can boost retail
profits.
Advanced CRM is an excellent, cost effective way to stay in touch with
customers and to keep them returning again and again.
Put All The Technologies Together!
Now that you've read about all the technologies, let's go back to our
story, so you can see how they all work together and get a sense of future
retail...
You'll enter the store and a biometric scanner will scan your eyes in
order to display digital signs and promotions based on your gender, past
purchases, age and more. Then when you select your purchase, a biometric
scanner will scan your eyes or take your fingerprint to automatically
charge your credit card. Or, you may even walk out of the store without
actually scanning your purchases because all the products you've selected
have RFID tags, so the retailer's inventory is deducted and tracked by
those tags. Once you get home and fire up your email, you'll discover an
email message thanking your for your purchase.
Pretty cool, huh?
If any of this sounds of interest to you, drop
me a message and let me know what technology you'd like to learn
about.
Also, be sure to sign up for our free newsletter to read other great
articles like this and learn how to get the most from retail technology: http://www.possoftwareguide.com/newsletter.asp
To Your Success!
Jeff Haefner
How to Reduce Fraud and
Increase Profits by Using Electronic Check Verification
- By Jeff Haefner
Remember the days, standing in line at the market
and seeing a bulletin board behind the cash register with bad checks
tacked to it?
As a child, standing in line next to my mom or dad I used to look at that
board and think "how awful for those people to have their names up
there." I'm sure others thought "How awful for those people to
have written bad checks." Both are valid concerns, especially as a
retailer.
What if you could eliminate both the unfortunate customer experience of
having written a bad check and the cost to your business of not collecting
the funds for items purchased? Not to mention the NSF charges and timely
paperwork to reconcile the bad checks.
- What if you could completely eliminate, or
seriously reduce, the number of bad checks that pass through your
business?
- What if you could collect on 80% of all bad
checks for free?
- What if the company that verified the check
paid you 100% of all verified checks that bounced?
- What if you could eliminate the unfortunate
customer service task of collecting on bad checks?
- What if you could speed up your current check
verification system to provide faster, better customer service?
That's where today's electronic check verification
systems can help. Despite the fact that according to the Federal Reserve
Board the use of checks as a payment system is on the decline, more
than 70 billion checks are still tendered each year. That number is
too big for most retailers to ignore. Clearly, the more checks you're able
to process successfully, the higher your profits.
How do Electronic Check Verification Systems Work?
There are actually two main types of verification services. One common
service offers to compare the check to a negative database of bad check
records. This type of system actually started about 20 years ago and even
with the delays of the earlier system, merchants saw a significant decline
in bad checks.
Today, thanks to faster POS software systems and electronic check readers,
many companies now offer instant electronic access to their vast databases
to compare checks. In many cases you're able to customize the criteria
that the checks are evaluated by, thus allowing you to determine the level
of risk that you are willing to take.
The next type of verification system that is gaining in popularity is real
time verification where in addition to comparing the check to a database, the
client's bank account is immediately accessed to determine sufficient
funds.
But wait there's more!
Earlier I asked you "what if you could collect on 80% of your bad
checks." In addition to instant check verification, many services
offer collections on verified checks that bounce and guarantee a
percentage of collection up to 80%. Some even offer to pay you 100% of all
verified checks that bounce.
These services usually employ traditional collection practices including
phone calls and letters but they have the additional ability to
electronically represent the checks to the bank for payment when the
account is more likely to have the necessary funds. The 1st and the 15th
of the month are common times for checks to be represented because they're
a common payday.
So... How do you get Electronic Check Verification for Your Business?
If you already have Point of Sale software that you are happy with, then
your first step is to find out which check verification systems are
compatible with your current system. A simple phone call to your customer
service representative should give you your answer.
Additionally, some POS software manufacturers offer integrated Check
Verification services meaning that you don't have to pay for the
programming fees that other companies may charge.
A check reader is optional but a point of sale computer is required.
However, without a check reader the keying of the check's information into
your terminal will be necessary. You may want to consider purchasing a
check reader to make the verification process more efficient for both you
and the customer. Generally, a check reader costs less than $400 and
quickly earns back the cost of investment.
The following companies manufacture Check Readers:
http://www.magtek.com
http://www.hhp.com
http://www.verifone.com
Once you've determined which check verification companies are
compatible with your POS system consider the following:
- Look for the largest national negative
database possible
- Make sure that the database has a substantial
number of merchants in your geographic area.
- Look for a verification system that provides
not just negative data, but also positive data.
- Look for a verification system that has
customizable risk assessment tools and utilizes "Rule Sets";
these are programs that analyze variables to screen out adverse risks
as defined for specific business types.
- Look for the lowest transaction fee, monthly
minimum and statement fees.
- Look for a low cost per transaction.
Verification transactions usually cost around $0.25/per item.
If you currently do not have Point of Sale Software
you're not out of luck. However, your options are limited to phone and
internet verification systems, which simply connect your check reader,
provided by your merchant services provider, via phone line or modem. They
operate much like a credit card reader would. Your customer's check
information is read electronically and then compared to a negative
database and/or sufficient funds are verified in their account.
The benefit to having your check verification system tied directly into a
POS system is that the transactions, information, and all necessary
tracking of the accounts are done automatically, thus eliminating the many
steps of paperwork that would still be required if you operated a check
verification system independent of a POS software system. Additionally,
you're adding the extra security that your customers deserve by having
your transactions, check verification included, run through a secure point
of sale software system. The following companies are among the largest
Check Verification services in the country:
If you do not currently have a point of sale system
for your business it may be beneficial to consider one. POS software is,
at its simplest, a computer program that takes the place of a simple cash
register. All sales are made through the computer. You enter the
information, sales and transactions, and it records and tracks everything,
including bounced checks and recovered funds. They don't have to cost much
and leasing is an option. For more information on purchasing a POS
software product visit:
http://www.possoftwareguide.com
If you'd like to receive more articles like this every month, sign up for
our FREE newsletter:
http://www.possoftwareguide.com/newsletter.asp
To Your Success!
Jeff Haefner
3 Easy Steps to Accelerate Your
Credit Card Processing System
- By Jeff Haefner
Have you heard of the game "Would you
rather?" In the game you're presented with two, usually awful
scenarios, and you have to choose the one you would rather endure.
So…would you rather pull employees from the floor to tend to long check
out lines due to a slow credit card approval process? (And risk losing
customers that just don't have time to wait.)
Or
Would you rather improve your credit card approval process?
Not really a competition is it?
Here are three easy things you can do to make sure the process is as quick
as it can be!
- Update your terminal. There is a wide
variety of terminals offered to merchants. Swipe terminals, terminals
with printers, terminals without, wireless terminals, terminals that
connect to your PC and terminals that enable you to use debit cards to
name a few. Terminals can have different operating speeds and some can
operate significantly faster than others.
Consider if it takes each customer 90 seconds to process their
approval, then that means over the course of 100 customers, you're
losing more than 2 hours of productivity-and your customers are
waiting in long lines!
Additionally, some credit card terminals offer reporting features
which can save you hours of paperwork at the end of the day.
To determine which terminal will best fit your needs, speak with your
Merchant Services Account Representative. Your Merchant Services
Provider is the company that accepts and processes your credit card
payments. They should be able to guide you to finding the fastest
terminal to meet your needs.
- Update your data line. Many credit card
terminals operate over a telephone line. This can be a slow process
with transaction processing times ranging from seconds to minutes.
Consider updating your system to operate over a high speed internet
line, on a PC, or via a wireless system.
If you decide to run your credit card processing via an internet line,
you may need an additional service provider called a
"Gateway." A gateway is the software provider that provides
the internet security between your store and your merchant account or
bank.
Some merchant account providers offer gateway services, while others
don't. And some charge extra fees for the gateway service but often
times reduce the percentage that they charge per transaction. Compare
all fees, and percentages to determine the most cost effective
solution for you.
- Integrate the approval process into your
POS. Many Point of Sale systems offer integrated credit card
processing. This is the best option if you're looking to save valuable
time for your customers and yourself. Many point of sale software
products provide internet connection capabilities, which means faster
reporting times. They also support a variety of hardware or terminal
options which means that you can choose the fastest and most cost
effective option for your needs. AND, they incorporate the information
directly into your reports.
One thing to pay attention to is that not all merchant providers or
gateways will be supported by your Point of Sale Software. Check with
your Point of Sale representative to find out what companies are
available to you.
Because finding a credit card processing company can
be a maze of terminology, fees, and contracts, I want to leave you with a
few tips to guide you on your search:
Several things to look for when evaluating a credit card processing
company or merchant provider:
- If you have a problem with your processing
equipment or questions about your statement, accurate and fast service
is important. Customer support should also be available 24-hours,
7-days a week. Your sales agent should also be knowledgeable and
accessible; you should be able to call on them when needed.
- Read the cancellation policy, before you sign
anything. If the policy is in your contract, make sure you get a
signed addendum waving it. Things happen, and you don't want to be
financially penalized because you need to change providers.
- Don't pinch the pennies too much because you
get what you pay for. All processor have to pay the same interchange
fees to Visa/MasterCard. This means the profit margins between
competitors is relatively close. If it sounds too good…get it in
writing and make sure it won't change 60 days later.
- Do compare transaction rates and percentages.
While you shouldn't immediately sign with the provider that has the
lowest rate per transaction, the rate should be a consideration. If
you do $200,000 a year in credit card transactions and you can lower
your rate by just a half a percent, you'll have another thousand
dollars in your pocket.
- Do compare transaction speeds, the amount of
time it takes to swipe and receive approval. Some of this depends on
your internet connection speed but ultimately you want to the approval
to be very quick (in just a couple seconds). So check with the vendor
and talk with other references. Ask them how long it takes to cards to
get approved on average.
- Make sure your vendors are compatible with
your POS software before you sign anything. Your POS software and your
merchant account and gateway need to be compatible. Be sure to check
into this before making a final decision.
If you've ever used credit cards in your business or
if you're looking for a solution, check out this forum thread and share
your experiences: hhttp://www.possoftwareguide.com/forum/forum_posts.asp?TID=155&PN=1
To Your Success!
Jeff Haefner
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